Privacy Policy
Last Updated: March 20, 2026
Snyder's Furniture, LLC ("we," "us," or "our") operates the website snydersfurniture.com and all related services, content, features, tools, products, and services (collectively, the "Services"). Our Services are powered by Shopify and Klaviyo. This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
1. Personal Information We Collect
We collect information that identifies or can reasonably be linked to you ("personal information"). Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. In the preceding 12 months, we have collected or may collect the following categories of personal information:
• Identifiers: Name, alias, postal address, unique personal identifier, online identifier, IP address, email address, phone number, and account name.
• Commercial Information: Records of products purchased, obtained, or considered; shopping cart contents; wishlists; transaction histories; and other purchasing or consuming histories or tendencies.
• Internet/Electronic Network Activity: Browsing history, search history, and information regarding your interaction with our website, advertisements, or emails, including pages visited, links clicked, and features used.
• Geolocation Data: Approximate location derived from your IP address.
• Sensitive Personal Information: We collect account log-in details in combination with passwords and payment card information. We do not use or disclose sensitive personal information for purposes other than those permitted by applicable state laws (e.g., to provide the Services, process transactions, and ensure security). You may request that we limit the use of your sensitive personal information to only what is necessary to provide the Services by contacting us using the information in Section 9 below.
• Inferences: We may draw inferences from the information above to create a profile reflecting your preferences, characteristics, and behavior.
Automated Decision-Making Technology (ADMT)
We do not use ADMT to make "significant decisions" that produce legal effects or similarly significant effects concerning you, such as the denial of financial services, housing, insurance, education, or employment opportunities. We use automated tools solely for personalized product recommendations and marketing optimization.
2. Sources of Personal Information
We collect personal information from the following sources:
• Directly from you: When you create an account, make a purchase, contact us, sign up for marketing, or otherwise provide your information.
• Automatically through the Services: Through cookies, pixels, and similar tracking technologies when you visit or interact with our website.
• From our service providers and partners: Including Shopify (our ecommerce platform), Klaviyo (our marketing platform), advertising networks, and analytics providers.
3. How We Use Your Personal Information
We use your personal information for the following business and commercial purposes:
• Provide and Improve the Services: To process your orders, fulfill transactions, manage your account, arrange shipping, process returns and exchanges, remember your preferences, and improve our products and Services.
• Marketing and Advertising: To send marketing communications by email, SMS, or postal mail; to show you targeted advertisements on our website and other platforms; and to measure advertising effectiveness.
• Security and Fraud Prevention: To detect, investigate, and prevent fraudulent, illegal, or unauthorized activity and to protect the security of our Services.
• Communicating with You: To provide customer support, respond to inquiries, and maintain our business relationship with you.
• Legal Compliance: To comply with applicable laws, respond to legal process, and enforce our terms and policies.
4. How We Disclose Personal Information
We may disclose your personal information to the following categories of third parties for the purposes described below:
• Ecommerce Platform (Shopify): Hosting, order processing, payment processing, analytics.
• Marketing & Email/SMS (Klaviyo): Email campaigns, SMS marketing, abandoned cart recovery, segmentation.
• Advertising Networks (Google Ads, Meta/Facebook, Microsoft/Bing Ads, Reddit): Targeted advertising, conversion tracking, remarketing.
• Analytics Providers (Google Analytics, Microsoft Clarity, Zoho PageSense): Website analytics, user behavior analysis, performance monitoring.
• Customer Service Tools (Zoho SalesIQ, RichPanel): Live chat, customer support, visitor engagement.
• Attribution Services (TriplePixel, WeTracked.io): Marketing attribution, conversion tracking.
• Loyalty Programs (Smile.io): Rewards program management, customer identification.
• Financing Partners (as applicable): Financing applications and approvals.
We do not sell your personal information for monetary consideration. However, under certain state privacy laws (e.g., CCPA/CPRA), our use of advertising pixels and cookies that transmit your data to advertising partners may constitute "sharing" of personal information for cross-contextual behavioral advertising. You have the right to opt out of this sharing (see Section 6).
5. Email and SMS Marketing (Klaviyo & TCPA Compliance)
If you opt in to our marketing programs, we use your information as follows:
• Cookies & Abandoned Carts: Our website uses cookies to track items you place in your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS or email.
• SMS Privacy Guarantee: Notwithstanding any other provision in this policy, we do not share, sell, or rent your SMS opt-in data or consent status with any third parties or affiliates for their own marketing purposes.
• Opt-Out: You can unsubscribe from marketing emails via the "Unsubscribe" link in any email. You can opt out of SMS messages by replying STOP to any message. If you opt out, we may still send you non-promotional communications such as order confirmations and shipping updates.
6. Your Privacy Rights
State-Specific Privacy Rights
If you reside in a state with a comprehensive privacy law, you may have some or all of the following rights. These include residents of California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), Oregon (OCPA), Montana (MCDPA), Delaware (DPDPA), Indiana (ICDPA), Kentucky (KCDPA), Rhode Island (RIDPA), Nebraska (NDPA), New Hampshire (NHPA), New Jersey (NJDPA), Iowa (ICDPA), Tennessee (TIPA), Utah (UCPA), Maryland (MODPA), Minnesota (MCDPA), and any other states that have enacted comprehensive privacy legislation:
• Right to Know / Access: You may request to know the categories and specific pieces of personal information we have collected about you, the sources of that data, the purposes for which it was collected, and the third parties with whom we have shared it.
• Right to Delete: You may request that we delete the personal information we have collected from you, subject to certain exceptions permitted by law.
• Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
• Right to Data Portability: You may request a copy of your personal information in a portable, readily usable format.
• Right to Opt-Out of Sale or Sharing: You may opt out of the "sale" or "sharing" of your personal information for cross-contextual behavioral advertising. To exercise this right, visit: https://www.snydersfurniture.com/pages/data-sharing-opt-out
• Right to Limit Use of Sensitive Personal Information: You may request that we limit the use of your sensitive personal information to only what is necessary to provide the Services. Since we already limit our use of sensitive information in this manner, no further action is required; however, you may still submit a request to confirm this.
• Right to Opt-Out of Profiling: You may opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. We do not engage in such profiling.
Global Privacy Control (GPC)
We honor Global Privacy Control (GPC) opt-out preference signals. If your browser transmits a GPC signal, we will automatically treat it as a valid request to opt out of the sale/sharing of your personal information for targeted advertising for the device and browser you are using. If we are able to associate the signal with your account, we will apply the opt-out to your account as well. To learn more about GPC, visit https://globalprivacycontrol.org/.
Other than GPC, we do not currently respond to other "Do Not Track" signals.
How to Exercise Your Rights
To submit a privacy request, you may contact us using any of the methods listed in Section 10 below. We will verify your identity before processing your request by matching information you provide with information we have on file.
You may designate an authorized agent to submit requests on your behalf. We may require the agent to provide signed written proof of authorization and may require you to verify your identity directly with us.
We will respond to your request within 45 days of receipt. If we require additional time, we will notify you of the reason and the extension period (up to an additional 45 days).
Right to Appeal
If we decline your privacy request, you may appeal our decision by contacting us at info@snydersfurniture.com with "Privacy Appeal" in the subject line. We will respond to your appeal within 60 days. If you are not satisfied with our response to your appeal, you may contact your state's Attorney General.
Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights. We will not deny you goods or services, charge you different prices, provide a different level or quality of service, or suggest that you may receive a different price or quality of goods or services as a result of exercising your rights.
7. Cookies and Tracking Technologies
Our website uses cookies, pixels, and similar tracking technologies to collect information about your browsing activity. These technologies are used for:
• Essential cookies: Required for site functionality, security, and cart management.
• Analytics cookies: Help us understand how visitors interact with our website.
• Advertising cookies: Used to deliver relevant ads and measure their effectiveness.
• Marketing cookies: Support our email/SMS marketing programs and abandoned cart recovery.
You can manage your cookie preferences through the consent banner displayed on our website. You may also opt out of targeted advertising cookies by visiting our Privacy Choices page at https://www.snydersfurniture.com/pages/data-sharing-opt-out.
8. Data Retention
We retain each category of personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to satisfy legal, regulatory, tax, accounting, or reporting requirements. Our general retention practices are as follows:
• Transaction and order data: 7 years (for tax, accounting, and legal compliance).
• Account data: Duration of your account plus 30 days after deletion.
• Marketing and communication data: Until you opt out or unsubscribe, plus a reasonable period to process the request.
• Browsing and cookie data: Up to 13 months from collection, or until you clear your cookies or opt out.
• Customer service communications: 3 years from date of communication.
9. Additional Provisions
Children's Privacy
Our Services are not intended for children under the age of 16. We do not knowingly collect, sell, or share personal information of individuals under 16 years of age. If we learn that we have collected personal information from a child under 16, we will take steps to delete such information as soon as possible. If you believe a child has provided us with personal information, please contact us.
Third-Party Websites and Links
Our website may contain links to third-party websites or services that are not owned or controlled by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.
International Transfers
Your personal information may be transferred to and processed in countries other than your own, including the United States and Canada (where Shopify's servers are located). If we transfer your personal information internationally, we will ensure that appropriate safeguards are in place as required by applicable law.
Security
We implement commercially reasonable security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security. We encourage you to keep your account credentials confidential.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the revised policy on this page and update the "Last Updated" date. We encourage you to review this Privacy Policy periodically.
10. Contact Us
To exercise your privacy rights, ask questions about this policy, or submit a complaint, please contact us:
• Email: info@snydersfurniture.com
• Phone: (717) 768-7642
• Mail: Snyder's Furniture, LLC, 210 West Grant Street, Suite 308, Lancaster, PA 17603, US
You may also submit privacy requests through Shopify's Privacy Portal at https://privacy.shopify.com/en.
